Turn TikTok Shop into your most profitable sales channel.

We assess your products, margins, stock availability and fulfilment, alongside how effectively your products can be demonstrated through video. We also look at whether your margins can support creator commissions, samples, promotions and advertising. Before recommending a launch, we establish what commercially viable growth would look like for your brand.

Both. For new launches, we build the foundations around your shop, product selection, creator partnerships and content strategy. For existing shops, we identify what is holding back growth and prioritise improvements across content, affiliates, offers and paid activity.

Our first 90 days focus on 4 elements that support lasting growth: establishing strong shop foundations, finding the right creators for your brand, building a reliable pipeline of content and testing and optimising what converts. This gives us time to learn from performance and improve across several rounds of activity, building towards repeatable sales.

Yes, it can. Customers may discover your product through TikTok and later buy through your Shopify website, Amazon or a physical store. This is known as the halo effect.

The balance varies by brand. Some see a stronger direct impact on TikTok Shop; others may see more of the benefit through other sales channels. We assess that wider commercial impact alongside shop sales, using the data available. We distinguish measured impact from directional signals, rather than assuming every increase elsewhere came from TikTok.

Your launch budget needs to account for product samples and postage, creator commissions, any paid creator partnerships, advertising and promotions.

We build the plan around your margins, stock and growth goals, separating upfront testing costs from ongoing operating costs. This gives you a clear view of the investment required and the sales needed to break even before we begin.

We assess creators using audience relevance, content quality, product fit and available sales history. Follower count alone is not enough.

We recruit and brief suitable creators, help them understand your products, and test different demonstrations and selling angles. Performance then guides which relationships and content approaches we develop further.

You do not have to become the face of the brand. Creator partnerships can provide a consistent source of product demonstrations, reviews and shoppable content.

Founder-led content can also be valuable where it suits the business. We agree the right mix upfront, including what we manage and what we need from your team, such as samples, product information and approvals.

We look beyond views, revenue and platform ROAS. We assess sales after refunds and account for product costs, platform fees, creator commissions, samples, fulfilment, advertising and agreed management costs, with VAT treated consistently.

We set a break-even target for your brand and increase investment when performance supports it. Wider website, Amazon and retail impact is assessed separately, so the shop's own economics remain clear.